Only Rain Down the Drain!
Regional Stormwater Education Initiative
- The Northern Virginia Clean Water Partners Only Rain Down the Drain regional stormwater education initiative is crafted by and for Northern Virginia jurisdictions and managed by NVRC
- The campaign uses radio ads, online social marketing advertisements, the Northern Virginia Dog Blog, and a general website, onlyrain.org, to encourage the public to keep pollutants such as excess fertilizer and used motor oil from flowing into storm drains which lead to the Potomac River and Occoquan Reservoir, our sources of drinking water, and eventually the Chesapeake Bay
- By participating in the program, local jurisdictions have an unprecedented opportunity to pool local outreach dollars to collectively target pollution-causing behaviors using a multi-media approach for greater impact at less cost and effort
- Additionally, the strategy provides for community engagement and the production of outreach materials that can be customized and used by each locality